Flip open the cap for a rush of the full-bodied fragrance that combines the buoyancy of pink grapefruit with the nuances of jasmine. This sulphate- and paraben-free shampoo will clean hair briskly while leaving healthful oils intact. ‘456’ is the prefix for phone numbers in Malibu, California, whose pure, nature-driven aesthete is the underpinning of the collection.
- 33.8 fl oz./ 1 Liter Shampoo
- Sulphate Free
- Paraben Free
- Natural Fragrance
- Clean and Refreshing
At the heart of the collection is VComps (TM), a proprietary blend of carefully-curated vitamins, minerals and oils, swirled together in a lush papaya base.
A Word from Mitch
“’I was captivated by the notion of vitamins in hair products after years working on film and television sets, international designer runway shows and with my private clients. My experience in the industry drove home one salient point: that the foundation of beautiful hair is healthy hair, and that styling products that stay on the hair for hours should offer more than cosmetic benefits like temporary shine, volume or control. What if they also provided hydration, nutrition and protection? I wanted to encourage people to care as much about what goes on the hair as they do about what goes onto the skin or into the body. Enter what I call ‘vitamin-infused style’. Use it, and let it do its thing, as you do yours.’